By Wallace Stewart
Ezyline Prebuilt Homes
07 572 0230
0272 609 558
We build solid, practical homes for farms, rental properties or baches. We construct all of our houses at our yard in Mount Maunganui, and then we arrange transportation of the customer’s new home to their property - wherever that is in New Zealand. We have been in the building business for 35 years and our additional transportable home business is six years old. We have developed this aspect of our business and have built 77 houses in that time. We currently employ 12 people including qualified carpenters and office staff for administration.
We attended the Master Builders AGM in March this year where Dean Dalton gave a talk, and from that, I thought that doing a DaltonPlan® business plan at this stage of our business development was the right thing to do. I was looking for guidance in terms of creating efficient operational systems and I also wanted his financial expertise to compare us with what a successful business can achieve in our industry to give us a goal to aim for.
We realized that we could improve our profitability when we compared our gross profit with the DaltonPlan Business Benchmarks for our industry. We should be able to reach the benchmark, which Dean pointed out to us, is being achieved by the top performers that he has worked with in our industry since 1999. This is our new target and will ensure increased profitability and future sustainability.
Every business has its challenges and one of our main ones is sales consistency. We want to balance the workload so we can manage our staff properly and optimise the use of our human resources. We want to take away the peaks and the troughs.
There are various levels that have to be looked at to increase profitability. The starting point is developing appropriate operational strategies so that we can manage the workflow and bring down our labour cost. Then we can look at streamlining processes. We will establish flow charts with our staff to smooth out all of our processes. This will save time during construction and improve our efficiency in communication, managing supplies and building processes. We’ll be in a much better position to deliver our homes to our customers.
In regards to our sales target, we have kept what was in place before and we are working on our marketing strategies to ensure we promote the “benefits” of an Ezyline Home over our competitors to keep up with these targets. We also need to adapt to new ways of communicating. For example, through social media. A more technology focused approach has been identified as an idea that we should explore further.
I believe that the work we have done with Dean and the changes that will come out of it will allow me to change my work/life balance and gain more peace of mind. I have enjoyed the work we did, it was very interesting and it has also involved our staff. It was good for everyone, delivering motivation, clear guidelines, structure and a road map for the future.
I look forward to the ongoing support from Dean over the next 12 months. Together we can assess the changes and adjust where necessary. We’re on the front foot.