Blogs and Business

April 22, 2013 at 7:54 PM

How to Introduce Blogging Into Your Communications Mix


As blogs become more relevant and popular online, you may be asking yourself, "How do blogs work?" Blogs are basically simplified websites that just about anyone can create and publish.

The term "blog" is short for "weblog," which refers to an online journal. Blogs began as personal mini sites that people used to record their opinions, stories, and other writings as well as photos and videos.

I have created a blog section here on my website. You can click on the blog icon at the bottom of my Home Page to get here. As the web has grown and changed, blogs have gained more recognition and merit. Nowadays, blogs can be for businesses, news and networking.

Blogs and Websites

pocket-watch-small.gifWebsites are generally made up of many pages linked together through a home page. They are divided into logical sections, and visitors can navigate through the site in a systematic manner.

Blogs, on the other hand, are based on frequent and timely updates. Visitors often don't move through the blog past the main page, since subsequent pages become outdated quickly.

espresso-cup-small.gifBusiness in France

Follow my blog over the next few weeks when Jo and I travel through France.

We leave New Zealand on 29th April and return in the first week of June. I am going to try to enter little tidbits along the way that relate to how they do business in France, a little bit about French life and I’ll share with you the wonderful mistakes that I know that we’re going to make speaking the lingo. Ha.

Jo and I both speak French but it’s different when you’re “totally immersed” in French culture.

picnic-baset-small.gifInvited to lunch

For example, during our last visit in 2006, we were invited to lunch next door to our gîte by a local French couple. We all sat outside, that’s Jo and I and about 15 French people, and I said out loud in my best French, “Je suis le saucisson” (translation - I am a sausage).

I knew as soon as the words left my lips that I wanted to suck them back in. I should have said, J’aime le saucisson” (I love the little, thinly sliced, French salami delicacy you call saucisson”). The whole table erupted into laughter.

Funny though, after that luncheon, we kept getting invited to lunches and dinners all over the local area during our three-month stay. You need a thick skin if you’re going to learn another language.

Wish us luck!

Clip-board-photo-cut-out.gifBUSINESS PROFILE

By Daryl Scott, Managing Director
AJ Scott Construction Ltd
Tel:   021 321 240

“My brother created AJ Scott Construction 12 years ago in Christchurch with about eight staff doing commercial and residential repairs and new-builds.

After the earthquake in Christchurch, the volume of contract work rose rapidly. That’s when he asked me to get involved with my background in project management. Today, we employ about 40 to 50 trade and office staff.

We had the feeling that responding successfully to this rapid growth could be critical so we decided to go to the local Chamber of Commerce to find out more about the options available to us regarding business and strategic planning to make sure that we are heading in the right direction.

That’s how we heard about Dean Dalton and the DaltonPlan® business plan model."

Controlling Direction


"With Dean, we set about developing a plan that would enable us to take our business in the direction which we wanted to go.

We worked towards establishing a new structure that has resulted in growing a more solid platform and made us feel more confident with the our pricing and systems.

After working on our job costings with Dean we discovered that we were financially already on track and pretty much matching the DaltonPlan® Business Benchmarks for our industry.

Our big focus was on the structural aspects of our business. This translated into more effective staff management associated with the use of operations flow charts. We have a low staff turn-over and this was a contributing factor which helped us to design flow charts that were well suited to critical tasks and also to the people involved."

a-to-g-cut-out-small.gifConsistent Service

"We're currently implementing some of the flow charts and we're looking forward to reaping the benefits.

We are now able to achieve and maintain the highest quality workmanship with regards to the services we provide and these systems have added a layer of cohesion for our team helping to identify and eliminate problems before they arise.

We know that our finances will also improve as a result, and reinforce our strength in the market place as a top performing construction company.

We're slowly gaining more control over our business and the benefits of the work done are now coming to fruition. The whole team is involved and we're confident that they'll have no problem following procedures.

The support we have received from Dean since we engaged his services back in November 2012 has been really good and he's helping a lot with the implementation of the flow charts in regards to continually improving staff management."

Foundation for Growth


This business planning experience has been very positive, we've been provided with a good strategic marketing plan helping us to head in the right direction along with detailed costings, cash flow and operations flow charts for jobs.

Everyone within the company is happy to roll their sleeves up and continue to keep things going!”

Tags: blog New Zealand Business Blog
Category: Latest News