How do I get my business into the social media space and do it well?

December 13, 2018 at 3:21 PM

DaltonPlan® Business Information Newsletter

Setting the Benchmark for Business Performance ● Issue 132 - 2018

Deano’s Comment

How do I get my business into the social media space and do it well?

Social media is still a fairly new marketing platform for a lot of business owners.

Some organisations find social media scary, have limited resources or lack the expertise

in-house to maximise their accounts.

You can help yourself to eliminate the above issues by specialising in the key areas below.

  • Social Media Strategy
  • Content Creation
  • Management of business profiles.

So how do you get your business’ social media started? We’ve broken it down into three simple steps.

Step 1 - Firstly, you must start with a social media strategy. This is an extension of your marketing plan with strategic points relating directly to social media and your business. It decides what you will sound like to your audience, what sort of content you will use and how you intend to achieve your marketing goals.

Step 2 - Next, you must work on the content creation. This requires building a stockpile of professional photos along with short and effective videos. It could include shots of your products or service with staff in action. Unless you have experience in photography, you should outsource this to a professional. The reason being that even if the copy and strategy are amazing, all will be lost as you are only as strong as your weakest link, in this case potentially your poor imagery.

Step 3 - The final step presents the discipline of social media management. This involves a perfect amalgamation of the strategy and content. You must generate and plan the posts for your business for the upcoming month, or three. Monitor and respond to activity on your social accounts and keep an eye on what your competitors or market leaders are doing.

By following the above steps, using key successful tactics whilst staying up-to-date with popular trends you will be able to successfully launch your business into the social media space.

Free Flow Charts

I have also developed a couple of flow charts. One for how to post effectively on Facebook and also, one for how to post on Instagram. Please send me an email if you would like me to forward them on to you.

If you have any questions after reading this information, go to Contact Us on our website and type in your request.

By Dean Dalton DBA

Director, DaltonPlan® Business Action Planning Limited


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