By Pori Workman
Director of Mahi.co.nz
021 404 504
Mahi is a Māori-focused employment opportunities website. It was the first and is the largest site of its kind. Operational for over ten years we have the most complete listings of Māori-focused jobs, with approximately 20 - 30 positions on the site at any one time. The positions we advertise cover all sectors and range from graduate level to CEO positions, throughout the country.
After 10 years I felt that I needed to grow, to do things slightly differently and offer new services. A couple of months ago I went to a Maori in Business conference in Tauranga where Dean was presenting his business planning seminar. Kia ora to the Maori Business Facilitation Service at Te Puni Kokiri in Wellington. Everything that he talked about seemed to be totally relevant to what I was looking for including benchmarks, flowcharts, marketing and business strategy.
I manage the business by myself and the challenges are on a personal level. While working with Dean to develop my business plan I realised that it is the day to day running of the operations that tends to take over the bigger picture and it can be difficult to extract oneself from it and stand back to see where the business is heading.
In order to grow the business we discussed that it is important to have a wider perspective and for me to extend my views to manage this growth in an efficient way. In practice it's about getting out there to enlarge my network by meeting clients. The work that Dean and I did together was intense as it was about taking this overview and looking at the business as a whole. It was interesting to think about employing someone to take care of the time-consuming office administration work while I go out and grow my client list.
This idea of freeing up more of my time went hand in hand with the realisation that I could, and probably should, double my profits after working with Dean on his Benchmarks for my industry.
As well as gaining more clients I plan to introduce some new services that we discussed, to fill in the profit gap. These new services might include, for example, supplying information to clients and candidates on general trends regarding recruitment within the specific market in which I operate.
One of the tools I'm planning to use for sales and marketing purposes are the flowcharts. They will save me time and give me consistency in the way I approach prospective clients. For example I will practice the telephone scripts and flow chart up basic administrative tasks to follow for myself and anyone that I might employ in the future.
The overall feeling about this business plan is that we worked out how I can meet my new goals by thinking of different options and coming up with different solutions.
It's great to have another viewpoint from someone who is a professional and whose mind is more focused on the big picture, and as a result, can help with direction. It has been a great help.
My advice, work it out with a professional rather than trying to piece it together in your head.