I came up with a brilliant idea for reducing the accident rate caused by tourists driving on the wrong side of the road in New Zealand – or so I thought. It was in the form of simple graphical road markings designed to let drivers know what side of the road they are supposed to be on in any particular country.
I tested the idea with a number of foreign drivers and it seemed to work. They seemed to understand the road markings that I had invented. I was sure that I was onto something big. Imagine all countries taking up my idea and paying some sort of royalty to use them.
I knew that it would be a massive job to get the International Road Board to agree to my new road markings but … you never know!
So, before I spent any money with a patent and trademark attorney protecting my intellectual property on a global scale, I decided to ask a few questions with the one main customer who might take up my idea, Transit New Zealand. They are responsible for all road markings and general road safety.
They told me that they weren’t interested for various reasons so the whole project was dead in the water from the start. At least it didn’t cost me anything.
Go to our website and for $25, download my booklet which explains this in much more detail.
If you have any questions after reading the information, go to Contact Us on our website www.DaltonPlan.co.nz and type in your request.
by Dean Dalton DBA
Director, DaltonPlan® Business Action Planning Limited