Shelley said "Dean condensed a scary world of business-speak and spreadsheets into common sense. Along with a robust and easily workable business plan I came away with some key learnings.

  1. Work with people you know and trust, or come highly recommended.  Dean's business contacts in the Business Experts Bureau provided a shortcut to sharp practitioners from IT to accountancy - businesses I had never had to deal with before.
  2. Back yourself. I was looking to match my agency income but Dean showed me that by getting the business basics right I could double my take-home pay.
  3. Know exactly what type of work and what type of clients you need to attract in order to make money.

The DaltonPlan course was a challenging reality check but at the same time exhilarating and motivating.  I also had some good laughs along the way. I look forward to having Dean to bounce ideas off in the future, to keep the momentum going".