Ensure the success of your new business, product, service or invention.

Purpose of this Document

The purpose of this document is to guide you through the process of establishing either a totally new business or a new product/service within an existing business.

If you have an idea for a new business, or a new product or service that you might want to add to your existing range, you’ll want to know if it has a good chance of success.

The objective of the following model is to minimise the risk of failure by asking as many prospective buyers as possible to describe to you how they want the product designed or service provided to meet their needs.

They might even tell you what they would be prepared to pay for it. This will enable you to calculate some costings to make sure you are able to make a healthy profit.

Content of this Document

The content of this document is built up from sound market research techniques and the tried and true proven practices of the author and other “front-line” business managers.

On Completion of this Document

On completion of this document you will emerge with a sharper focus on how to identify critical factors that help to ensure a successful outcome for your new ideas - turning them into gold!